MANALAPAN TOWNSHIP, NJ – May 29, 2014 – has expanded its residential service portfolio, applying their quality and expertise to kitchen remodeling.

The Basic Kitchen Co. will provide homeowners with competitively priced options for updating existing, as well as installing new, kitchens offering expert service, efficient project completion, and property-owner choice regarding amenities.

The launch of The Basic Kitchen Co. marks the third expansion for, whose officials want to be the go-to source for all home remodeling projects.

According to Partner/Founder Stuart Perlman, “Our first division – The Basic Basement Co. – was founded on the premise that a basement didn’t have to cost $30,000-$40,000 to finish. We looked at the basement finishing process and realized if you keep it simple and work with efficiency, we could produce a finished basement, up to 800 sq. ft. for just $9999. So, our team went to work and developed systems which allow us to finish basements for $9999.”

Mr. Perlman continues – “This is the same premise we launched our second division – The Basic Bathroom Co. – on, and we have extended the same concept to our newest division – The Basic Kitchen Co.”

The Basic Kitchen Co.’s efficient processes allow the company to remodel an existing kitchen for only $9,999. And, although the company has maintained its affordable pricing with this new service, they continue to provide homeowners with a broad selection of quality materials and amenities for upgrading their kitchen space.

This new endeavor is the most recent in a series of natural evolutions planned by the company’s leadership. According to Perlman, “Many of our basement and bathroom customers would inquire regarding our interest in remodeling their kitchen. There was clearly a demand for kitchen remodeling, so our team developed an affordable option that we could bring to market.”

Partners Dominick Natoli and Stuart Perlman have established offices for in Manalapan Township, Princeton, and East Brunswick, and serve all of New Jersey and eastern Pennsylvania. To learn more about The Basic Kitchen Co., visit:

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For more information or media inquiries, please contact Glenn Glasberg at or 732-814-0179.

For Immediate Release

Glenn Glasberg
Callowhill Group
PH: 732-814-0179